COMPLEX SALES in TECHNOLOGY AND INNOVATION

Selling innovative technological solutions requires much more than good arguments. In a scenario where decision cycles are long, multiple stakeholders are involved and competition is fierce, the traditional approach simply does not work. Complex Sales in Technology and Innovation is an essential guide for professionals who need to navigate high-value negotiations, create strategic connections and transform qualified leads into loyal customers.

In this book, you will learn how to structure predictable and scalable sales processes, use artificial intelligence to qualify leads and personalize proposals, deal with objections and accelerate decision-making. In addition, you will explore strategies to educate the customer, demonstrate ROI and TCO convincingly and build long-term partnerships that generate recurrence and account expansion.