"Startup and International Business" serves as a comprehensive guide
for entrepreneurs and business leaders looking to venture into the global
market. This non-fiction book addresses the critical aspects of starting a
business from scratch and expanding it internationally, offering a blend of
practical advice, strategic insights, and real-world examples. It begins with
foundational elements such as ideation, market research, product
development, and securing funding, emphasizing the importance of a solid
business plan and vision.
The book then navigates through the complexities of international
expansion, covering cultural nuances, legal considerations, market entry
strategies, and international marketing. It is enriched with case studies of
successful startups that have made an impact globally, providing lessons
on overcoming challenges and leveraging opportunities in diverse
markets. Additionally, it offers actionable tips on building resilient business
models capable of withstanding economic fluctuations and changing
market dynamics.
A significant focus is placed on innovation in international business
practices, discussing how technologies like AI, blockchain, and digital
marketing can offer competitive advantages abroad. The book also tackles
sustainability and corporate social responsibility (CSR) in international
operations. Furthermore," Startup & International Business" guides
readers on tapping into emerging economies by outlining strategies for
identifying growth opportunities while managing risks associated with
political instability and regulatory challenges.
Networking is highlighted as crucial for international expansion;
thus,"the book dedicates a section to building strong relationships with
local partners,"suppliers,"customers,"and government entities." It
underscores the importance of cultural sensitivity and effective
communication skills. Lastly,"it includes a resource directory with
information on international trade organizations,"funding sources,"legal
services specializing in international business law,"and digital tools for
efficient cross-border operations management.
Número de páginas | 76 |
Edición | 1 (2024) |
Formato | A4 (210x297) |
Acabado | Tapa dura |
Tipo de papel | Offset 80g |
Idioma | Inglés |
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